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Business Details

Mac&Ernie helps Australian regional, suburban and small-town businesses, community organisations and place-based brands build trust, loyalty and referrals through clearer communication, more sustainable marketing and better customer experience.

Led by Gippsland-based marketing and customer experience strategist Erika McInerney, Mac&Ernie offers marketing strategy, content strategy, brand development, workshops, coaching, social media policies and practical communication support shaped by place, people and real-world conditions.

With 30 years’ experience across marketing, advertising, employer branding and customer experience, Erika is known for helping businesses and organisations make marketing feel clearer, more focused and easier to sustain. Her work is practical, strategic and designed to improve visibility, strengthen reputation and support repeat business and word of mouth.

Whether you need expert marketing advice, a tailored workshop, stronger brand direction or a clearer communication strategy, Mac&Ernie offers experienced support that fits your goals, your capacity and your community.

Based in Gippsland and working across Australia and New Zealand. Get in touch to explore the right next step for your business or organisation.

Testimonials

Warragul, Baw Baw Shire, Australia

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